Community Building: Prioritizing Collaboration Over Competition in Photography

*These photos are a part of a photo exchange Valerie Richer Photography and I did in the spring of 2023

This is a tricky subject for some creatives in the wedding industry. I prefer to uplift and support my community, give opportunities, and assist where possible. Community over competition, as they say. Back in my post-secondary experience at Alberta’s University of the Arts (aka ACAD) I threw myself at any volunteer opportunity that presented itself and any way to be involved with my school through exhibitions, network events and sale art shows. I loved being in the eye of the creative storm. I love connecting with fellow artists and helping them showcase their talent! Not all was smooth sailing as I had to overcome some hiccups with learning, but I knew I loved mentorship, leadership and helping emerging talent. Observing our Calgary wedding vendors, I have seen few who are not as willing or forthcoming into being integrated with the group or might be more client protectors. Don’t misunderstand me; having your support and repeat clientele is admirable. I appreciate and love them. Without them or their trust in me, I will not be here!  

But I am rather touching on the conversation of sharing and assisting clients to have their best possible shot at having stunning photos on their special occasions or memorable moment in their lives. At the same time, I love hearing from other creatives about their creative process, tips, tricks and how to better and encourage one another. Having that healthy “competition” and seeing what your peers are up to is inspiring! Seeing what others create with the same tools you have at your disposal is a fun challenge. You get to know how every person has a different take on the same subject of capturing special memories.  

This creative push and brainstorming sessions are just what you may need in your practice. This dialogue opens more opportunities, expands your experience, and may give you a new photography direction. Surround yourself with people you look up to. Use their knowledge to your advantage to try out, ask questions and meet for coffee. Don’t be afraid of taking a leap or trying something new. Perspectives shift and evolve as you grow with your business.  

Don’t be afraid to borrow ideas or make them your own with a new artsy take. You can still credit your inspiration, which I always encourage. That may be very flattering to the other artist. No technique belongs to any artist. A single artist owns no location, and no pose belongs to anyone. You may disagree with me here, and that is okay. I have seen on the interwebs local photographers who refuse to share locations with clients (before booking)/photographers because they want to keep these spots to themselves. I agree that photographers must make their own preference list of locations and scout them for themselves, but most sites are known to everyone. It is no top secret anything anymore. But lending a hand to new creatives will uplift your community. It will establish you are an excellent resource for clients and photographers and broaden your opportunities. 

Here are some ways you can support your community:  

  • Make a list of recommended vendors on your socials or website 

  • Actively like/comment or share your favourite peers or new ideas you see 

  • Try new things with your photography  

  • Collaborate with local businesses and vendors to build your network 

  • Go for coffee or attend workshops/mixers with your network group

  • Seek out new and emerging vendors/artists 

  • Refer and recommend your peers to clients you cannot tend to  

  • Be curious  

As my grandma always says, “You never stop learning”. 

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